
MOBILIZING NIGERIANS
" Reforms for Renewal. Reforms for the Future "
Nigeria is at a defining moment in her journey toward economic recovery, national renewal, and sustainable development. The bold reform agenda of President Bola Ahmed Tinubu has redefined the nation’s trajectory dismantling decades-long structural inefficiencies, strengthening governance institutions, and laying the foundation for a resilient and inclusive economy. From fuel subsidy removal and foreign exchange unification, to social investment expansion, digital innovation, and infrastructure renewal, the government has shown uncommon courage and vision. Yet, as these reforms take root, a critical task remains: helping Nigerians understand, participate in, and own the reform process. It is in response to this need that the National Reform Ambassadors (NRA) has emerged a national citizens’ movement committed to bridging the communication gap between policy and people, and ensuring that the fruits of reform are clearly understood, effectively communicated, and widely supported.


The National Reform Ambassadors (NRA) is a nationwide reform support and public mobilization network led by former Focal Persons of the National Social Investment Program (NSIP) individuals who have directly supervised and engaged millions of Nigerians across the 36 states and the FCT through key social empowerment initiatives in the past eight years. Leveraging this established network of community trust and reach, the NRA seeks to mobilize Nigerians at home and abroad to support, amplify, and participate in the reform agenda of President Bola Ahmed Tinubu’s administration, while strengthening the bridge between citizens and government
The NRA exists to make reform communication people-centered, policy messaging evidence-based, and citizen engagement interactive and continuous. By building a structured and coordinated platform across all 774 local government areas and diaspora communities, the NRA will transform reform policies into relatable stories of impact, foster transparency through a real-time digital feedback system, and empower millions of Nigerians to become Reform Ambassadors in their communities.

While President Tinubu’s administration has made undeniable strides in steering Nigeria toward long-term recovery, public understanding of these reforms remains uneven often distorted by misinformation, political bias, and limited grassroots awareness
The NRA fills this crucial communication void by:
Translating complex reform policies into community-relevant language and narratives;
Countering misinformation through verified, data-driven messaging;
Empowering reform beneficiaries to become messengers of progress;
Creating two-way citizen-government communication channels through a dedicated online platform (NRA Connect); and
Sustaining a reform-positive national discourse in the lead-up to 2027.
To mobilize Nigerians at home and abroad to understand, support, and participate in President Bola Ahmed Tinubu’s reform-driven transformation agenda ensuring continuity, accountability, and inclusive progress toward 2027 and beyond.


To build an informed, engaged, and empowered citizenry that supports and sustains Nigeria’s ongoing reform agenda for national renewal and prosperity.

Patriotism and Service Nigeria first, always. Transparency and Truth in Messaging Facts over propaganda. Inclusivity and Empowerment Every voice matters. Reform-mindedness and Progress Change for the greater good. Accountability and Results Promises backed by performance. Unity and Renewal One nation, one reform vision


Government agencies and ministries for policy information and reform synergy. Development partners and international organizations for capacity-building, data support, and transparency-driven communication. Civil society and the media for accurate, fact-based reform reporting. Private sector and youth groups to scale community level economic participation and empowerments